{"id":6950,"date":"2017-07-03T00:00:00","date_gmt":"2017-07-02T16:00:00","guid":{"rendered":"https:\/\/www.fraudlabspro.com\/resources2\/tutorials\/new-validation-rule-first-time-buyer\/"},"modified":"2026-05-28T10:09:27","modified_gmt":"2026-05-28T02:09:27","password":"","slug":"new-validation-rule-first-time-buyer","status":"publish","type":"docs","link":"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/new-validation-rule-first-time-buyer\/","title":{"rendered":"New Validation Rule: First Time Buyer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We have received many requests from merchants for the ability to flag first time buyers for review, while letting returned customers go through without validation needed. We agreed that this is a very good input and could also be an important rule for many industries, for example, the digital download, whereby merchants can halt first time buyers from getting an instant download before the fraud review. And now, we are glad to announce the release of the new validation rule, the <strong>First Time Buyer<\/strong>, and we believe this rule could come in handy for all merchants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The mechanism of this rule checking is simple, it will check if there is any recorded transaction of an <strong>email address<\/strong> throughout the historical records if he was previous being <strong>approved <\/strong>for any purchases. If yes, then the user is NOT a first time buyer. If no, then otherwise. To explain further, if a client was currently put under <strong>review<\/strong> or being <strong>rejected<\/strong> previously while trying to submit a new order, the client will be treated as first time user as the client didn&#8217;t successfully purchase any item before. Below are the procedures on <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Create First Time Buyer Rule<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Login to <strong>FraudLabs Pro<\/strong> merchant area and click on the <strong>Rules <\/strong>menu.<\/li>\n\n\n\n<li>On the <strong>Rules <\/strong>page, click on the <strong>&#8220;Add Rule&#8221;<\/strong>.<\/li>\n\n\n\n<li>Select <strong>Email Address Euqal to First Time Buyer<\/strong>.<\/li>\n\n\n\n<li>Select the <strong>Manual Review<\/strong> for Action.<\/li>\n\n\n\n<li>Once done, save it.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1368\" height=\"367\" src=\"https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2017\/07\/image.png\" alt=\"First Time Buyer\" class=\"wp-image-7433\" srcset=\"https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2017\/07\/image.png 1368w, https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2017\/07\/image-300x80.png 300w, https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2017\/07\/image-1024x275.png 1024w, https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2017\/07\/image-768x206.png 768w\" sizes=\"auto, (max-width: 1368px) 100vw, 1368px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Free Fraud Protection Today!<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Start safeguarding your business with FraudLabs Pro Fraud Prevention at Zero Cost!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-4-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.fraudlabspro.com\/checkout-micro?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=cta&amp;utm_term=footer-free\" style=\"background-color:#ed4747\">TRY IT FOR FREE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We have received many requests from merchants for the ability to flag first time buyers for review, while letting returned [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"doc_category":[444,451],"doc_tag":[305,306,307,308,309,310,311,312,313,314],"class_list":["post-6950","docs","type-docs","status-publish","hentry","doc_category-email-validation","doc_category-news-and-updates","doc_tag-fraud-detection","doc_tag-fraud-prevention","doc_tag-fraudlabspro","doc_tag-iovation","doc_tag-maxmind","doc_tag-reduce-chargebacks","doc_tag-riskified","doc_tag-sift-science","doc_tag-signifyd","doc_tag-whmcs"],"year_month":"2026-08","word_count":236,"total_views":"5","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Chris","author_nicename":"chris","author_url":"https:\/\/www.fraudlabspro.com\/resources\/author\/chris\/"},"doc_category_info":[{"term_name":"Email Validation","term_url":"https:\/\/www.fraudlabspro.com\/resources\/categories\/fraud-rules-and-validation\/email-validation\/"},{"term_name":"News &amp; Updates","term_url":"https:\/\/www.fraudlabspro.com\/resources\/categories\/news-and-updates\/"}],"doc_tag_info":[{"term_name":"fraud detection","term_url":"https:\/\/www.fraudlabspro.com\/resources\/tutorials-tag\/fraud-detection\/"},{"term_name":"fraud prevention","term_url":"https:\/\/www.fraudlabspro.com\/resources\/tutorials-tag\/fraud-prevention\/"},{"term_name":"fraudlabspro","term_url":"https:\/\/www.fraudlabspro.com\/resources\/tutorials-tag\/fraudlabspro\/"},{"term_name":"iovation","term_url":"https:\/\/www.fraudlabspro.com\/resources\/tutorials-tag\/iovation\/"},{"term_name":"maxmind","term_url":"https:\/\/www.fraudlabspro.com\/resources\/tutorials-tag\/maxmind\/"},{"term_name":"reduce chargebacks","term_url":"https:\/\/www.fraudlabspro.com\/resources\/tutorials-tag\/reduce-chargebacks\/"},{"term_name":"riskified","term_url":"https:\/\/www.fraudlabspro.com\/resources\/tutorials-tag\/riskified\/"},{"term_name":"sift science","term_url":"https:\/\/www.fraudlabspro.com\/resources\/tutorials-tag\/sift-science\/"},{"term_name":"signifyd","term_url":"https:\/\/www.fraudlabspro.com\/resources\/tutorials-tag\/signifyd\/"},{"term_name":"whmcs","term_url":"https:\/\/www.fraudlabspro.com\/resources\/tutorials-tag\/whmcs\/"}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Validation Rule: First Time Buyer -<\/title>\n<meta name=\"description\" content=\"This article discusses about how to flag an order for review if the order is placed by first time buyer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/new-validation-rule-first-time-buyer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Validation Rule: First Time Buyer -\" \/>\n<meta property=\"og:description\" content=\"This article discusses about how to flag an order for review if the order is placed by first time buyer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/new-validation-rule-first-time-buyer\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T02:09:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2017\/07\/image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1368\" \/>\n\t<meta property=\"og:image:height\" content=\"367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/tutorials\\\/new-validation-rule-first-time-buyer\\\/\",\"url\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/tutorials\\\/new-validation-rule-first-time-buyer\\\/\",\"name\":\"New Validation Rule: First Time Buyer -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/tutorials\\\/new-validation-rule-first-time-buyer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/tutorials\\\/new-validation-rule-first-time-buyer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/image.png\",\"datePublished\":\"2017-07-02T16:00:00+00:00\",\"dateModified\":\"2026-05-28T02:09:27+00:00\",\"description\":\"This article discusses about how to flag an order for review if the order is placed by first time buyer.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/tutorials\\\/new-validation-rule-first-time-buyer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/tutorials\\\/new-validation-rule-first-time-buyer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/tutorials\\\/new-validation-rule-first-time-buyer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/image.png\",\"contentUrl\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/image.png\",\"width\":1368,\"height\":367},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/tutorials\\\/new-validation-rule-first-time-buyer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/tutorials\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"New Validation Rule: First Time Buyer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/#website\",\"url\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/\",\"name\":\"\",\"description\":\"Resources About FraudLabs Pro Services\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fraudlabspro.com\\\/resources\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Validation Rule: First Time Buyer -","description":"This article discusses about how to flag an order for review if the order is placed by first time buyer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/new-validation-rule-first-time-buyer\/","og_locale":"en_US","og_type":"article","og_title":"New Validation Rule: First Time Buyer -","og_description":"This article discusses about how to flag an order for review if the order is placed by first time buyer.","og_url":"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/new-validation-rule-first-time-buyer\/","article_modified_time":"2026-05-28T02:09:27+00:00","og_image":[{"width":1368,"height":367,"url":"https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2017\/07\/image.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/new-validation-rule-first-time-buyer\/","url":"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/new-validation-rule-first-time-buyer\/","name":"New Validation Rule: First Time Buyer -","isPartOf":{"@id":"https:\/\/www.fraudlabspro.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/new-validation-rule-first-time-buyer\/#primaryimage"},"image":{"@id":"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/new-validation-rule-first-time-buyer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2017\/07\/image.png","datePublished":"2017-07-02T16:00:00+00:00","dateModified":"2026-05-28T02:09:27+00:00","description":"This article discusses about how to flag an order for review if the order is placed by first time buyer.","breadcrumb":{"@id":"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/new-validation-rule-first-time-buyer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fraudlabspro.com\/resources\/tutorials\/new-validation-rule-first-time-buyer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/new-validation-rule-first-time-buyer\/#primaryimage","url":"https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2017\/07\/image.png","contentUrl":"https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2017\/07\/image.png","width":1368,"height":367},{"@type":"BreadcrumbList","@id":"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/new-validation-rule-first-time-buyer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fraudlabspro.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/"},{"@type":"ListItem","position":3,"name":"New Validation Rule: First Time Buyer"}]},{"@type":"WebSite","@id":"https:\/\/www.fraudlabspro.com\/resources\/#website","url":"https:\/\/www.fraudlabspro.com\/resources\/","name":"","description":"Resources About FraudLabs Pro Services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fraudlabspro.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.fraudlabspro.com\/resources\/wp-json\/wp\/v2\/docs\/6950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fraudlabspro.com\/resources\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.fraudlabspro.com\/resources\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.fraudlabspro.com\/resources\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fraudlabspro.com\/resources\/wp-json\/wp\/v2\/comments?post=6950"}],"version-history":[{"count":1,"href":"https:\/\/www.fraudlabspro.com\/resources\/wp-json\/wp\/v2\/docs\/6950\/revisions"}],"predecessor-version":[{"id":7434,"href":"https:\/\/www.fraudlabspro.com\/resources\/wp-json\/wp\/v2\/docs\/6950\/revisions\/7434"}],"wp:attachment":[{"href":"https:\/\/www.fraudlabspro.com\/resources\/wp-json\/wp\/v2\/media?parent=6950"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.fraudlabspro.com\/resources\/wp-json\/wp\/v2\/doc_category?post=6950"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.fraudlabspro.com\/resources\/wp-json\/wp\/v2\/doc_tag?post=6950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}