{"id":7204,"date":"2025-06-26T00:00:00","date_gmt":"2025-06-25T16:00:00","guid":{"rendered":"https:\/\/www.fraudlabspro.com\/resources2\/tutorials\/what-is-advanced-item-type-validation\/"},"modified":"2026-05-29T10:20:05","modified_gmt":"2026-05-29T02:20:05","password":"","slug":"what-is-advanced-item-type-validation","status":"publish","type":"docs","link":"https:\/\/www.fraudlabspro.com\/resources\/tutorials\/what-is-advanced-item-type-validation\/","title":{"rendered":"What is Advanced Item Type Validation"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/flp-new-advanced-item-type.png\" alt=\"Advanced Item Type Validation\" class=\"wp-image-5042\" srcset=\"https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/flp-new-advanced-item-type.png 1200w, https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/flp-new-advanced-item-type-300x150.png 300w, https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/flp-new-advanced-item-type-1024x512.png 1024w, https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/flp-new-advanced-item-type-768x384.png 768w, https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/flp-new-advanced-item-type-50x25.png 50w, https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/flp-new-advanced-item-type-920x460.png 920w, https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/flp-new-advanced-item-type-600x300.png 600w, https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/flp-new-advanced-item-type-320x160.png 320w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>In the world of e-commerce, fraud prevention has become more sophisticated than ever. Merchants need powerful tools that not only block suspicious transactions but also provide deep insights into customer behavior based on the type of products sold. Recognizing this need, FraudLabs Pro has introduced <strong>Advanced Item Type Validation<\/strong>, a new set of rules designed to help merchants detect suspicious activities based on the classification of purchased items, specifically <strong>Downloadable<\/strong> and <strong>Physical<\/strong> products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding Advanced Item Type Validation<\/h2>\n\n\n\n<p>Advanced Item Type Validation allows merchants to apply specific validation rules that analyze transactions based on the type of items included in an order. This feature provides granular control, empowering merchants to implement targeted checks that consider whether the items are physical goods requiring shipment (<strong>Physical products<\/strong>) or downloadable digital products delivered electronically (<strong>Downloadable products<\/strong>).<\/p>\n\n\n\n<p>The key advantage of this approach is that fraud patterns often differ based on the product type. For example, fraudsters tend to target downloadable items because they can be accessed immediately, making it more challenging for merchants to intervene once a fraudulent transaction occurs. On the other hand, physical items may present different fraud risks, such as the use of stolen shipping addresses or reshipping schemes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New Validation Rules Available<\/h2>\n\n\n\n<p>The Advanced Item Type Validation feature introduces six powerful new validation rules, designed to monitor both order quantity and transaction patterns based on item type. <\/p>\n\n\n\n<p>These rules are only available for subscribers of the <strong><a href=\"https:\/\/www.fraudlabspro.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Small plan<\/a> or above<\/strong> and for the supported platforms below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.fraudlabspro.com\/supported-platforms\/woocommerce\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fraudlabspro.com\/supported-platforms\/magento\" target=\"_blank\" rel=\"noreferrer noopener\">Magento<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fraudlabspro.com\/supported-platforms\/opencart\" target=\"_blank\" rel=\"noreferrer noopener\">OpenCart<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fraudlabspro.com\/supported-platforms\/shopify\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fraudlabspro.com\/supported-platforms\/bigcommerce\" target=\"_blank\" rel=\"noreferrer noopener\">BigCommerce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fraudlabspro.com\/supported-platforms\/ecwid\" target=\"_blank\" rel=\"noreferrer noopener\">Ecwid by Lightspeed<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fraudlabspro.com\/supported-platforms\/prestashop\" target=\"_blank\" rel=\"noreferrer noopener\">PrestaShop<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fraudlabspro.com\/supported-platforms\/easydigitaldownloads\" target=\"_blank\" rel=\"noreferrer noopener\">EasyDigitalDownloads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fraudlabspro.com\/supported-platforms\/zencart\" target=\"_blank\" rel=\"noreferrer noopener\">ZenCart<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fraudlabspro.com\/supported-platforms\/cubecart\" target=\"_blank\" rel=\"noreferrer noopener\">CubeCart<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fraudlabspro.com\/supported-platforms\/cscart\" target=\"_blank\" rel=\"noreferrer noopener\">CS-Cart<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.fraudlabspro.com\/supported-platforms\/abantecart\" target=\"_blank\" rel=\"noreferrer noopener\">AbanteCart<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.fraudlabspro.com\/supported-platforms\/thirtybees\" target=\"_blank\" rel=\"noreferrer noopener\">ThirtyBees<\/a><\/li>\n<\/ul>\n\n\n\n<p>The available rules include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total Quantity By Downloadable Item Greater\/Less than [Custom Value]<\/li>\n\n\n\n<li>Total Quantity By Physical Item Greater\/Less than [Custom Value]<\/li>\n\n\n\n<li>Total Transaction By Downloadable Item Within The Last 24 Hours Greater\/Less than [Custom Value]<\/li>\n\n\n\n<li>Total Transaction By Downloadable Item Within The Last 7 Days Greater\/Less than [Custom Value]<\/li>\n\n\n\n<li>Total Transaction By Physical Item Within The Last 24 Hours Greater\/Less than [Custom Value]<\/li>\n\n\n\n<li>Total Transaction By Physical Item Within The Last 7 Days Greater\/Less than [Custom Value]<\/li>\n<\/ul>\n\n\n\n<p>Below are the procedures on how to set up the new Advanced Item Type Validation Rule:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Login to the <strong>FraudLabs Pro<\/strong> merchant area and click on the <strong>Rules <\/strong>menu.<\/li>\n\n\n\n<li>On the <strong>Rules <\/strong>page, click on the <strong>Add Rule <\/strong>button.<\/li>\n\n\n\n<li>Select <strong>Total Quantity By Downloadable Item<\/strong>.<\/li>\n\n\n\n<li>In the <strong>Value<\/strong> section, enter a value. Please see the below screenshot for example.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"364\" src=\"https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/image-3.png\" alt=\"Total Quantity By Downloadable Item Validation Rule Configuration\" class=\"wp-image-7823\" srcset=\"https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/image-3.png 1366w, https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/image-3-300x80.png 300w, https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/image-3-1024x273.png 1024w, https:\/\/www.fraudlabspro.com\/resources\/wp-content\/uploads\/2025\/06\/image-3-768x205.png 768w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Select the <strong>Action<\/strong> and then click on the <strong>Save<\/strong> button.<\/li>\n\n\n\n<li>Done.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is This Important?<\/h2>\n\n\n\n<p>Fraudsters often exploit vulnerabilities based on product type. Downloadable items, due to their instant accessibility, are frequent targets. Likewise, physical goods may be subjected to abuse through stolen credit cards and fraudulent shipping information. With Advanced Item Type Validation, merchants gain the ability to apply distinct thresholds and rules tailored to these item categories, improving fraud detection accuracy and reducing false positives.<\/p>\n\n\n\n<p>By implementing these rules, merchants can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce the risk of chargebacks and financial loss<\/li>\n\n\n\n<li>Detect bulk purchasing attempts of high-risk digital goods<\/li>\n\n\n\n<li>Identify suspicious transaction patterns for both product types<\/li>\n\n\n\n<li>Maintain better control over order volumes<\/li>\n\n\n\n<li>Automate fraud prevention based on proven behavioral indicators<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Advanced Item Type Validation is a game-changing addition to the FraudLabs Pro suite for merchants subscribed to the <strong><a href=\"https:\/\/www.fraudlabspro.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Small plan<\/a> or above<\/strong>. It empowers businesses to implement item-type-specific fraud detection, providing a more intelligent, data-driven approach to protecting online stores. In today&#8217;s fast-paced e-commerce environment, where fraud techniques continue to evolve, this feature offers merchants a valuable layer of defense that goes beyond generic fraud checks and ensuring both physical and digital goods are safeguarded effectively.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Secure Transactions, Seamless Business<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Say goodbye to fraud worries! Secure your online store with FraudLabs Pro now.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-1 wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button has-text-align-center\" style=\"width:100%;\"><a id=\"btn-click\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.fraudlabspro.com\/checkout-micro?utm_source=blog&#038;utm_medium=link&#038;utm_campaign=cta&#038;utm_term=footer-free\" style=\"background-color:#ed4747;margin:0px 10px 10px 10px;width:auto;\" target=\"_blank\" rel=\"noreferrer noopener\">Get Started For Free Now<\/a><a id=\"btn-click\" class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/www.fraudlabspro.com\/pricing?utm_source=blog&#038;utm_medium=link&#038;utm_campaign=cta&#038;utm_term=footer-paid\" style=\"margin:0px 10px 10px 10px;color:#ed4747;border:1px solid #ed4747;background-color:#ffffff;width:auto;\" target=\"_blank\" rel=\"noreferrer noopener\">Unlock Premium Features<\/a><\/div><\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the world of e-commerce, fraud prevention has become more sophisticated than ever. Merchants need powerful tools that not only [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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