Everyone who has used a social network before will know that people love sharing stuff online. Based on the information that is publicly available online, you can learn a lot about that person. We can know where they are from, where they worked and info about themselves like birth date, gender and so forth. Since we are the good guys, trying to prevent fraud on our online stores, we will leverage these data for a good purpose. We will check if someone trying to make a purchase at our online store is actually who they say they are.
Privacy & legal issues
Checking available social network data for red flags
If you’re able to see that person’s publicly accessible social network data, then you can check out some info which may be used to corroborate their identity as they’ve put down in your online order. Some good indicators would be their location or their company name (if they’re purchasing for their company). Profiles created fairly recently could be a sign that they are fake. Tread lightly if such persons make any orders on your website. Contacting them for further identity verification is highly recommended.
FraudLabs Pro Social Profile Query
To save you the hassle of trying to locate your customers’ social network profiles, you can just query the Social Profile Query feature that’s provided by FraudLabs Pro. Among the social networks supported are Facebook, Twitter, LinkedIn, Quora, Pinterest, etc. You can then just click on the profile links shown to peruse that person’s social data.