How to use social network in fraud prevention

How to use social network in fraud prevention

Intro

Everyone who has used a social network before will know that people love sharing stuff online. Based on the information that is publicly available online, you can learn a lot about that person. We can know where they are from, where they worked and info about themselves like birth date, gender and so forth. Since we are the good guys, trying to prevent fraud on our online stores, we will leverage these data for a good purpose. We will check if someone trying to make a purchase at our online store is actually who they say they are.

 

When dealing with personal data, it is good to bear in mind the privacy of the individuals you are researching. If the data is publicly available then you can have a look to see if there are any red flags. On the other hand, when you need to befriend that person to know more, it’s best not to create a fake profile just to review their info. This is a legal minefield as most social networks have terms of use that ban the creation of fake accounts or profiles. You will also be intruding on the privacy of said person.

 

Checking available social network data for red flags

If you’re able to see that person’s publicly accessible social network data, then you can check out some info which may be used to corroborate their identity as they’ve put down in your online order. Some good indicators would be their location or their company name (if they’re purchasing for their company). Profiles created fairly recently could be a sign that they are fake. Tread lightly if such persons make any orders on your website. Contacting them for further identity verification is highly recommended.

 

FraudLabs Pro Social Profile Query

To save you the hassle of trying to locate your customers’ social network profiles, you can just query the Social Profile Query feature that’s provided by FraudLabs Pro. Among the social networks supported are Facebook, Twitter, LinkedIn, Quora, Pinterest, etc. You can then just click on the profile links shown to peruse that person’s social data.

Read more about the Social Profile Query.

 

Conclusion

The wealth of information available on social networks can provide another useful tool in your fraud prevention arsenal. Just remember to abide by the terms of use to stay on the legal side of things.

Was this article helpful?

Related Articles