In the evolving world of e-commerce, fraudsters are becoming more sophisticated, often using complex digital trails and interconnected identities to commit fraudulent transactions. To counter these tactics, merchants need smarter fraud prevention tools that go beyond traditional blacklisting. One such powerful tool is the Auto Blacklist Associated Linkage Entity, a feature designed to fortify merchant defenses by proactively identifying and blocking fraud rings.
This feature is a game-changer for online merchants who are serious about protecting their businesses from repeat fraud attempts. Auto Blacklist Associated Linkage Entity leverages advanced data analysis to automatically blacklist not just a single fraudulent order, but all associated entities linked to that fraudster’s digital identity.
Understanding Auto Blacklist Associated Linkage Entity
At its core, Auto Blacklist Associated Linkage Entity is an intelligent fraud prevention mechanism that tracks and analyzes the digital footprint of a fraudulent buyer. When a merchant blacklists a fraud order, the system begins a comprehensive background trace using key digital identifiers left behind by the buyer.
These identifiers include:
- Email address
- IP address
- Phone number
- Shipping address
- Device ID
By analyzing these attributes, the system uncovers all linked accounts, users or orders that share one or more of these data points. Once these associations are identified, the system automatically places them on the blacklist which effectively shuts down the fraudster’s entire network of operations associated with the original offense.
This ensures that fraudsters cannot return under a different presence using the same shipping address or device. It also significantly reduces the manual effort required by merchants to search through past transactions looking for suspicious links.
How It Works
Let’s say a fraudster places an order using a stolen credit card and a temporary email address. Upon review, the merchant flags this order as fraudulent and blacklists it.
With Auto Blacklist Associated Linkage Entity enabled, the system doesn’t stop there. It traces the fraudster’s digital footprint and discovering that the same IP address was used to place two other orders using different emails and phone numbers. Additionally, the device ID matches several other historical transactions. The system proactively blacklists all of those transactions, rather than waiting for manual flagging. It cuts off the fraudster’s network at the root, preventing future attacks from any linked entity.
Visibility via the User Network Graph
The User Network Graph feature in the merchant dashboard visualizes all linked entities and their relationships to give merchants better insight into these associations.
The graph shows how a fraudster’s network of identities connects, highlights patterns and helps merchants make informed decisions. This feature enhances transparency and provides critical data that can help refine fraud prevention rules or guide investigations.
Who Can Use This Feature
Auto Blacklist Associated Linkage Entity is available exclusively to merchants on the Medium plan or higher. It’s designed for businesses that require more advanced fraud protection due to higher transaction volumes or increased risk exposure. Merchants on lower-tier plans will need to upgrade to Medium or above to activate this feature and access the full suite of linkage analysis tools, including the User Network Graph.
If you are interested in this feature, you can subscribe to a new plan or upgrade your plan now.
Enable The Auto Blacklist Associated Linkage Entity
The steps below show how to enable the Auto Blacklist Associated Linkage Entity:
- First, login to the merchant area.
- Then, go to Settings.
- Under the Customer Management section, click on the Auto Blacklist Associated Linkage Entity.
- Click on Save Changes.
- Done.
Conclusion
In conclusion, fraud is no longer a one-off event. It’s often a web of coordinated attacks using shared data points. The Auto Blacklist Associated Linkage Entity feature arms merchants with the ability to think like a fraudster and act like a security expert, cutting off fraud at the source.
By utilizing this tool, merchants can stay several steps ahead of cybercriminals, protecting their revenue and maintaining trust with their legitimate customers. For any merchant serious about fraud prevention, especially those on the Medium plan or above, enabling this feature is not just an option, it’s a strategic necessity.
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